During my time at DNA, my co-intern and I were tasked with creating a mock pitch deck. I worked alongside the wonderful Dominique Merrell, who took on the role of art director and handled our visuals.

Here's the overview:

PROBLEM: NO ONE KNOWS ABOUT SPOTIFY AUDIOBOOKS! People are oblivious to the fact that their favorite streaming service not only provides music and podcasts but audiobooks too.

INSIGHT: Gen Z is not interested in carving out time to read; most of their downtime is consumed by technology.

IDEA: Gamify the concept of audiobooks to repackage them as interactive adventures.

The concept we put together and presented to the agency was: SPOTIFY, LEVEL UP!